4th World Islamic Tourism Trade & Expo (WITEX 2026) @ WTCKL

The World Islamic Tourism Trade & Expo (WITEX 2026) returns for its 4th edition from 21–23 August 2026 at the World Trade Center (WTC), Kuala Lumpur. Organized by the Malaysia Tourism Agency Association (MATA), WITEX is a landmark event dedicated to advancing the Islamic tourism and halal trade ecosystem, bringing together government leaders, industry pioneers, and international stakeholders.

The expo features halal trade showcases, immersive cultural tourism experiences, and high‑impact business matching, alongside a comprehensive conference programme. Key tracks include Islamic cultural heritage preservation, sustainability, ethical values, AI & smart destinations, and global halal trends.

In conjunction with Visit Malaysia 2026, WITEX also hosts the World Cultural & Arts Festival (WCAF 2026), a dynamic platform for cultural exchange featuring international troupes, culinary pavilions, fashion shows, and art exhibitions.

Event Highlights

• Grand Opening & Conference – keynote on Tourism in the Age of Experience Economy
• Conference Tracks (7) – halal lifestyle, sustainability, AI in tourism, cultural heritage
• Ministers & CEOs Summit – theme: The Future of the Global Islamic Tourism & Trade Ecosystem 2030
• WITA Awards Gala – honoring excellence in Islamic tourism (Best Halal Food Destination, Best Islamic Tourism Destination, etc.)
• World Cultural & Arts Festival (WCAF 2026) – cultural performances, culinary showcases, fashion, art exhibitions
• Exhibitor Growth – 40% increase compared to previous editions
• Visitor Growth – 60% increase, reflecting rising global interest