ASEAN–China Cross Border Expo 2026 (CBE 2026) will be held from 26 to 28 November 2026 at Hall 2, Kuala Lumpur Convention Centre (KLCC). The event is an international cross-border trade and business exhibition focused on strengthening commercial connections between China and ASEAN markets. Serving as a gateway for brands and businesses seeking regional expansion, the expo brings together exhibitors, trade associations, buyers, distributors, and service providers to explore opportunities in international trade, e-commerce, logistics, and market entry.
Positioned as the cross-border trade component of a larger dual-event platform, CBE 2026 will feature more than 100 exhibitors from over 15 trade associations representing Greater China and ASEAN markets. The expo includes association pavilions, business matching sessions, networking opportunities, conference programmes, and a complimentary three-day summit covering market entry strategies, compliance requirements, digital platforms, and logistics solutions. Designed to facilitate commercial partnerships and business expansion, the event provides a platform for brands to connect directly with buyers, distributors, and trade enablers operating across ASEAN.
The expo is intended for brands and manufacturers seeking entry into ASEAN markets, distributors, wholesalers, retail buyers, e-commerce operators, logistics providers, investors, trade organisations, and business professionals involved in international commerce. Companies looking to establish regional partnerships, expand distribution networks, or gain insights into cross-border trade opportunities will find the event particularly valuable.
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