World Tourism Conference (WTC) & World Tourism Day (WTD) 2025 @ Melaka

Under the theme “Tourism and Sustainable Transformation,” this three-day flagship event marks World Tourism Day 2025 in Melaka. It convenes ministers, destination leaders, industry experts and community advocates to explore how tourism can drive sustainable development, cultural preservation and climate resilience. Through plenary sessions, parallel workshops and an exhibition of best-practice initiatives, delegates will chart strategic pathways for post-pandemic recovery and long-term destination stewardship.

Event Highlights:

• Opening plenary with UNWTO Secretary-General and Malaysia’s Tourism Minister
• Thematic panels on green infrastructure, digitalisation and community-led tourism
• Interactive workshops featuring case studies from Melaka’s heritage sites
• Exhibition zone showcasing sustainable tourism innovations, local crafts and F&B
• Official World Tourism Day ceremony & cultural performances on 27 September
• Networking gala dinner and field visits to UNESCO-listed sites around Melaka