MyBeauty & Cosmetics Expo 2026 @ Mid Valley Southkey

My Beauty & Cosmetics Expo 2026 will be held from 15 to 18 October 2026 (Thursday – Sunday), at Mid Valley Exhibition Centre Southkey, Johor Bahru. Marketed as Johor’s Biggest Beauty Expo, the event brings together beauty brands, cosmetics retailers, skincare companies, and personal care businesses under one roof. Visitors can explore a wide selection of beauty products and promotional offers while discovering the latest trends in cosmetics, skincare, and personal wellness.

The four-day expo will feature more than 1,000 international and local beauty brands and over 10,000 beauty products, with promotions including beauty deals from RM1 and discounts of up to 90% off. Attendees can enjoy daily Happy Hour promotions, gift redemption programs with rewards worth up to RM1 million, complimentary photobooth experiences, interactive mini games, and various beauty-related activities throughout the event. The expo also promotes environmentally conscious shopping by encouraging visitors to bring their own woven bags.

The event is suitable for beauty enthusiasts, skincare users, makeup lovers, personal care shoppers, and consumers seeking promotional deals on beauty products. Shoppers interested in discovering new brands, stocking up on beauty essentials, and exploring exclusive event offers will find a wide range of products and activities available throughout the exhibition.

Event Highlights

• Beauty deals starting from RM1.
• Discounts of up to 90% off selected products.
• More than 1,000 beauty brands participating.
• Over 10,000 beauty and cosmetics products available.
• Daily Happy Hour promotions at 2:00 PM.
• Gift redemption rewards worth up to RM1 million.
• Free photobooth experience.
• Interactive mini games and event activities.
• Eco-friendly shopping initiative encouraging reusable bags.